As an owner of an e-commerce store, you’re not only selling products to your potential customers but also providing them with an overall online shopping experience that makes your store the preferred choice for them. Consequently, customers tend to look for certain aspects in your store that would make their shopping experience more enjoyable and hassle-free. To help you provide your customers with what they’re looking for, here’s a list of the top 10 essential features that your e-commerce store should have analyzed by a top e-commerce development company in chennai.
Features Customer Except In Your E-commerce Store:
Personalization
Personalization is the first thing, any customer would wish is there in your e-commerce store. It’s important to keep in mind that a successful online store requires a strong personalization strategy. According to recent studies, personalization is highly valued by consumers, with 80% saying that a personalized experience increases the likelihood of making a purchase. Some examples of personalization include recommending products based on a customer’s past purchases and browsing behavior, as well as delivering geographically specific landing pages to buyers in particular zip codes. By implementing effective personalization tactics like these, businesses can enhance the customer experience and increase their chances of success.
Omnichannel Expierence
People have a variety of options when it comes to shopping. They can shop using their mobile phones, or laptops, or by visiting a store to buy a product. Regardless of the means, customers expect to have a good experience while shopping for your product. They want a consistent, personalized buying experience, whether they are shopping online, in a physical store, or a combination of both. Customers do not want to have the same conversation with a chatbot and an employee or find out that they cannot order a product online and pick it up at a physical store.
Fast And Reliable Online Store
A slow-loading e-commerce website can be a major turn-off for customers. Even a slight delay of a few seconds can cause frustration and lead to potential customers abandoning their shopping carts. To ensure that your online store is successful, it must be fast and efficient in displaying the products that customers are looking for. By providing a seamless and speedy shopping experience, you can increase customer satisfaction and boost sales.
Easy Navigation And Search Option
Have you ever wondered what makes Amazon and Flipkart stand out from their competitors? One of the key factors that have led to their outstanding success is their exceptional user experience, which is largely attributed to their easy navigation and search options.
Despite having an extensive inventory of products, Amazon has managed to create a seamless experience for its customers by providing an intuitive navigation system that allows them to easily find what they are looking for. Additionally, Amazon’s search bar is prominently displayed at the top of the page, making it effortless for customers to quickly search for and locate their desired products.
Dynamic Product Pages And Catalogs
Dynamic product pages play a crucial role in providing a satisfactory online shopping experience to consumers. They help bridge the gap between shopping in-store and online by offering the right product at the right time, along with the necessary information to the right prospect. Effective product merchandising and catalog management are the key factors in creating dynamic product pages. A strong product page builds trust and confidence among consumers and presents your products in the best possible light.
Secure Payment Options
Gateways Customers nowadays prefer online payments and card payments. Therefore, your e-commerce store needs to offer a variety of payment gateways that align with the customers’ preferences. These payment gateways should include credit card options, Apple Pay, Samsung Pay, and PayPal, among others. Offering multiple payment options can increase revenue by almost 30%. Additionally, the security of the payment gateway plays a crucial role in conversion rates and revenue. According to an American Express survey, 42% of buyers have abandoned an online purchase due to security concerns. Providing payment flexibility, such as Buy Now, and Pay Later options, can create an individualized, user-friendly experience for buyers.
Customer Support and live chat
When customers visit a physical store, they would expect to have a sales associate available to assist them with any questions they have. However, with the shift to online shopping, the role of the sales associate has been replaced by live chats and chatbots. While selling online has its advantages, such as reaching a wider audience, it also comes with the challenge of low conversion rates. This is where live chat and chatbots can be incredibly helpful, as they can provide customers with a personalized shopping experience that can significantly increase the chances of converting them into paying customers.
Ensure an Easy Checkout Process
The success of a product’s sales is heavily dependent on how seamless and hassle-free the checkout process is for the customer. A lengthy checkout process is disliked by most customers, and online shoppers, in particular, seek convenience rather than a checkout experience that takes longer than their counterparts. Such a cumbersome process can prove to be detrimental to your business, as research suggests that around 70% of customers abandon their shopping cart if the checkout process takes too long.
Incentives And Loyalty Programs
It’s crucial to acknowledge the value of your regular customers and reward their loyalty to your brand. Customers not only want to purchase your products but also establish a connection with your brand. Building a strong relationship with your customers can be quite profitable, as a small increase in customer retention can lead to significant growth in revenue. By offering exclusive loyalty programs, you are demonstrating your commitment to fulfilling your customers’ needs and providing them with unique and personalized experiences. Loyalty programs foster positive relationships with your most enthusiastic buyers, encouraging them to continue shopping from you and recommending your brand to others.
Customer Reviews
Are you looking to attract more customers to your online store? Then consider including product reviews on your website. Nowadays, consumers rely heavily on social proof before making a purchase, and reading reviews has become a common practice. In fact, almost all customers (99.9%) read reviews before buying something online. By displaying product reviews on your site, you can boost your conversion rates by 200% to 300%. On the other hand, if your online store lacks customer reviews, potential buyers may choose to shop elsewhere.
If you want to attract more customers to your online store, there are certain features that you should consider including. These features can help you engage with your target audience and make your store stand out from the competition. To achieve this, it’s recommended that you partner with a reputable e-commerce development company in Chennai. They can assist you in setting up the store to match the preferences of your audience and ensure that your store is captivating enough to keep them coming back for more.
